Especially in the current environment, organisations need to promote their products and services effectively and intelligently. Too many people think only of GDPR in terms of the law’s effects and people’s rights, and while it’s important, you also have to think about the Privacy and Electronic Communications Regulations (also know as PECR). Unlike the GDPR, which is largely about principles and judgment, PECR has rules, and there are subtle differences depending on how you obtained your data and who you’re sending your marketing to (B2C is very different to B2B). Whatever questions you have, this detailed and entertaining course will answer them.

Includes:

• What is direct marketing?

• When do you need consent?

• How to assess legitimate interests

• What PECR says about live & automated calls, texts and emails

• Profiling and research

• Transparency

• Recent ICO fines on marketing including Reed Online and Halfords