Especially in the current environment, organisations need to promote their products and services effectively and intelligently. Too many people think only of GDPR in terms of the law’s effects and people’s rights, and while it’s important, you also have to think about the Privacy and Electronic Communications Regulations (also know as PECR).
Unlike the GDPR, which is largely about principles and judgment, PECR has rules, and there are subtle differences depending on how you obtained your data and who you’re sending your marketing to (B2C is very different to B2B). Whatever questions you have, this detailed and entertaining course will answer them.
What is direct marketing?
When do you need consent?
How to assess legitimate interests
What PECR says about live & automated calls, texts and emails
Profiling and research
Recent ICO fines on marketing
Returning in Spring 2021: available in-house or access to recordings on request
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About 2040 Training
2040 Training Ltd is a company registered in England: Company No: 6682698
Courthill House 60 Water Lane Wilmslow Cheshire SK9 5AJ