Especially in the current environment, organisations need to promote their products and services effectively and intelligently. Too many people think only of GDPR in terms of the law’s effects and people’s rights, and while it’s important, you also have to think about the Privacy and Electronic Communications Regulations (also know as PECR).
Unlike the GDPR, which is largely about principles and judgment, PECR has rules, and there are subtle differences depending on how you obtained your data and who you’re sending your marketing to (B2C is very different to B2B). Whatever questions you have, this detailed and entertaining course will answer them.
Book this course in conjunction with the PM Practical PECR session for a £25 discount. Choose the option when you book this course.
What is direct marketing?
What is a service message (including the Amex case)?
When do you need consent under GDPR and PECR?
What is the soft opt-in, and when can you use it?
What PECR says about live & automated calls, texts and emails
Sending marketing to personal and business addresses
How you deal with postal marketing
How to assess legitimate interests
Profiling and research
Transparency and privacy notices
Buying personal data from data brokers
GDPR opt-out and objection rights
Recent ICO fines on marketing – Papa Johns, the Conservative Party, Emailmovers