There’s an old joke about a tourist in Ireland asking for directions and getting the reply ‘If I was you, I wouldn’t start from here’. To anyone in the position of wondering whether to contact all of the people on their mailing list to get GDPR-standard consent to send marketing, fund-raising or promotional emails and […]
Last week, Stephen Lee, an academic and former fundraiser was reported as having attacked the Information Commissioner’s Office for their interpretation of direct marketing at a fundraising conference. It was, he said “outrageous” that the Commissioner’s direct marketing guidance stated that any advertising or marketing material that promoted the aims and ideals of a not-for-profit […]
I’ve blogged about changes to #directmarketing consent rules in the Queen’s Speech #DPA #PECR #fundraising
