Data Protection gives everyone the right to opt out of direct marketing, but that's not the only legal obligation that marketers face. The definition of marketing is not just about selling products and services – it’s wide enough to encompass recommending changes in behaviour or choices, as well as promoting your image or identity. Many in the public sector spend as much time and money on marketing as the private sector, even if they don’t know it.
With specific rules in the Privacy and Electronic Communications Regulations for all forms of electronic direct marketing (email, text, live phone calls, and fax), and a very recent change to the way in which cookies can be used, if you need training, advice or consultancy on the way your marketing works, contact 2040 today. Issues include:
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