GDPR and Data Protection

The General Data Protection Regulation (GDPR) is a big change to Data Protection law, and it came into force on May 25th 2018. With new rights for data subjects and new duties for data controllers, the GDPR is Data Protection redesigned, revived and reinforced. It might be evolutionary rather than revolutionary, with a close relationship to the […]

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GDPR Courses

If you would like to book a course, click here: BOOKING FORM I am running public courses in 2018 for organisations who are preparing for the General Data Protection Regulation. All courses are £250 + VAT per person. AUGUST 2018 DECODING THE DPA 2018: London (August 30th) The Data Protection Act 2018 is a bloated monster […]

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Direct Marketing

The definition of marketing is not just about selling products and services – it’s wide enough to encompass recommending changes in behaviour or choices, as well as promoting your image, your identity or even asking people to support your cause. Many in the public and voluntary sectors spend as much time and money on marketing […]

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What We Do

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No cowboys here

The Data Protection world is full of people with shiny websites and big talk about fines, litigation and other threats. The consequences of getting DP wrong can be painful, but 2040 is devoted to practical, positive and truthful advice.

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