The General Data Protection Regulation (GDPR) is the biggest change to Data Protection law in a generation, and it comes into force on May 25th 2018. Any doubts about GDPR’s implementation have been brought to an end with clear confirmation from the Department for Culture, Media and Sport that the GDPR will apply in the […]

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Direct Marketing

The definition of marketing is not just about selling products and services – it’s wide enough to encompass recommending changes in behaviour or choices, as well as promoting your image, your identity or even asking people to support your cause. Many in the public and voluntary sectors spend as much time and money on marketing […]

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In the current climate, poor FOI practice means pouring money you don’t have down the drain, wasting time in complaints, monitoring and even enforcement action. Improve your approach, develop your expertise and avoid spending time and resources on problems you could actually avoid. 2040 will help. Whether you want simple awareness training, a detailed study […]

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What We Do

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